Timing Your Social Media Posts for Maximum Engagement in Australia
In the dynamic world of social media, timing is everything. The question of when to post can make the difference between reaching your audience effectively or being lost in all the digital noise. For businesses in Australia, understanding your audience's behaviour across different platforms is crucial to optimising your engagement, and desired outcomes.
Changing Social Media Habits
Given social media fatigue, users are increasingly consuming content passively rather than engaging actively (likes, comments, shares) and it is important to ensure you build authenticity with your followers, with audiences preferring genuine and relatable content.
As a guide, audiences are engaging with social media throughout the day at the following times:
Morning Rush (7:00–9:00 AM): many Australians check their phones first thing in the morning. Posting during this window can capture people as they check their feed while having breakfast, together with those travelling into the office.
Lunchtime Break (12:00–2:00 PM): people often scroll through their feeds during breaks from work, making this another prime time to post.
Evening Relaxation (6:00–9:00 PM): after work and as people travel home, audiences are most active online, browsing content as they look to unwind.
Social Media Channel - Specific Insights
Facebook: any day of the week (8-10am and 1-3pm).
Instagram: Monday to Thursday (5-9pm), Saturday (8-11am) and Sundays (4-8pm).
LinkedIn: stick to weekdays, particularly Tuesday to Friday (9am or 3pm)
TikTok: if you are seeking this audience, aim for Monday to Friday (6am or 10pm), Saturday (10am) and Sunday (10am or 4pm).
The Importance of Understanding Your Audience
While general trends can provide a useful guide, they should be complemented by the insights that are specific to your audience. This data shows who your audience is, where they live, and when they are most active.
Where to find the data:
· In the META Business Suite, aggregated audience tracking data for Facebook and Instagram (if your accounts are linked) is available.
· When using the scheduling tool in META Business Suite, you can access the recommended posting times for the coming days.
· Instagram (via the Phone App) you can find this information in the professional dashboard under Insights / New Followers.
Adapting to Time Zones
If your audience is found throughout Australia, and with several different time zones in play, consider scheduling content during time overlap periods to enhance your audience reach.
And, if the international market is important to your business, do not forget to give this consideration when scheduling your content.
Experiment and Adjust
Social media trends are constantly evolving. By testing different posting times and analysing the results, you can learn what works best for your content and your audience. By aligning your posting schedule with your audience's habits and preferences, you can build upon your relationship with your followers, enhance your reach and create stronger engagement.
How Can RevenYou Help
If you find the world of social media overwhelming, do not have the available resources to ensure a consistent presence, or are unsure about which channels are best suited to your experience, please reach out to discuss how we can help to review your current social media strategy, refine your presence, and enhance your audience’s engagement.
Published: March 2025
Resources: Forbes, Sprout Social, Buffet
