In The News

It's our favourite read of the year, and we eagerly await the arrival of SiteMinder’s annual report in our inbox. 

SiteMinder's Changing Traveller Report for 2025 brings with it a new traveller profile - the 'Everything Traveller.’

As a valued partner of SiteMinder, we have been provided with the full report to share with our clients.

In 2024, Tourism Australia undertook a research project in partnership with Deloitte to unpack the post-pandemic complexities of tourism distribution.

As part of this, they developed a profile for each of Tourism Australia’s current priority international markets to provide a snapshot and insights into consumer patterns around travel planning and booking and characteristics of a market’s travel distribution landscape.

Generating over 215 hotel bookings every minute, and 115 million a year, SiteMinder's platform contains the largest and deepest set of hotel booking data in the world - an analysis of the bookings made by travellers for hotels in 20 of the world's most established destinations.

As SiteMinder's only Australia-based expert, we have been given exclusive access to a selection of additional information and assets to share with our valued clients.

With every passing year, revenue management is playing a more central role at hotels as they navigate a landscape now locked in a permanent state of change.

What if there were two Grand Finals happening this weekend: rates are high but the city is not full and it is Wednesday…. What should you do? Hold or drop?

The new season is a good time step back and rethink your room types. Is it time for a change? Tamie Matthews from RevenYou explores.

Every so often your property may get itself into a situation where you have too many promotions on the go. Some may not work, others are duplicated and a select few are actually needed. Tamie Matthews from RevenYou shares tips on how to do a stock take of rate plans and offers.

Wow, what a year. Last Year has definitely kept us on our toes and thrown some very interesting curve balls.

What if there were two Grand Finals happening this weekend: rates are high but the city is not full and it is Wednesday…. What should you do? Hold or drop?

Nobody likes paying commission. We all like to get something for free. But and this is a big but, nothing in life comes for free.

Tamie asks that you complete a simple exercise to find out if booking your own property through the OTA website is easier than booking direct on your website, if the answer is yes you need to up your game!

Social Media is a way to communicate with your customers on a regular basis. You can have fun, be more approachable and light-hearted on social. You can show your personality.

Otherwise known as newsletters, special offers, email blasts or, at its worst, spam. A way of communicating directly with your previous guests to entice them back to your property with an amazing offer.